The Making of Nature’s Essence (P) Ltd.
Nature’s Essence born out of a modest budget and inspired thought was created in the year 1998 to carve a niche amongst the beauty jungle where the giants were more than happy to crumble minnows in manufacturing and exporting of Facial Massage Cream and Natural Facial Massage Cream.
However with the incredible and firm spirit, Nature’s Essence has stood the test of time and grown to a US$ 15 million enterprise and growing now at the speed of nautical miles, throwing caution to the winds and to the endearing competition. The company hopes to be a 25 million US$ company by the year end. The company now has 4 established manufacturing facilities at Haridwar in India with a current capacity of around 100 million US$ and every effort is being made to match the sales so that the capacities could be further extended.
The company has extended its distribution network across the country with around 2000 direct distributors and a large number of indirect distributors supported by about 1500 marketing personnel. The products such as Facial Massage Cream, Natural Facial Massage Cream and so on, have made a strong foothold in about 2000 cities and towns. We have also been looking forward for exploring remote and interior parts of the country. More than 100000 salons and 25000 retail counters are, at present, patrons of our high quality products, reaching over to 2500000 consumers. Nature’s Essence currently exports to over 24 countries and is expanding its reach to another 10 countries this year.
In terms of Infrastructure, the company rubs shoulder with peers 3-4 times its size and has the best of plant and machinery in its domain. The entire plant is automatic with equipment for every type of packaging and manufacturing requirement of Facial Massage Cream and Natural Facial Massage Cream. Quality management is a key initiative and the company adheres to stringent checks in line with the requirements of being an ISO 9001-2000 and GMP certified company. The company now aims to further the accreditation from top notch quality watchdogs and would soon raise the bar to the next level.
Nature’s Essence is a brand that welcomes young and enthusiastic professionals who wish to make it big in the corporate world and wish to grow by leaps and bounds with the fastest growing company in its segment. There are exciting opportunities in the field of sales, marketing, production, media, distribution, office administration and promotional divisions of the organization. It’s a pleasure for the organization to be instrumental in nurturing many a corporate and career dreams.
As far as hotel industry is concerned, we are supplying into 100 odd hotels currently with just 3 months into the hotel line and by the end of this year our supply will reach 500 hotels of India. Nature’s Essence also has a sister concern in the publishing of magazines on fashion, beauty, lifestyle by the name of Magic Media World with its first high end offering Ravishing Magazine.
In addition, the company has a multi level marketing company by the name of Nature’s Inc which is expected to be 10000 distributors in a couple of years and anticipated revenues of 10 million in 2 years.
Nature’s Essence group of companies have also launched in a big way their Ayurvedic cosmoceutical line Magic Ayurveda with the blend of 5000 year old science and latest in product manufacturing and development. The treatments include products for acne treatments, pigmentation treatments, hair fall treatment, sex improvement treatment and lot more.
Nature’s Essence group of companies aims to break into the 100 million dollar club by 2013 and is on track with a very solid infrastructure and momentum to back its high ambitions.
We are the manufacturer, exporter and
importer of beauty products such as Facial Massage Cream and Natural Facial Massage Cream, which are further categorized as Hair Care Products, Skin Care Products
Body Care Products. The range of products are as following:-
- Facial Kits
- Sun Protection & Anti Ageing Creams
- Bleaches & Fairness Creams
- Face Packs
- Cleansers & Scrubs
- Treatment Products
- Hotels Toiletries
- Moisturizersb & Toners
- Shampoos & Conditioners
- Hair Oil
- Hair Colors
- Soaps Collection
- Neem Soap
- Purifying Bathing Soap
- Acne Magic Soap
- Acne Pimple Soap
- Aloevera Soap
- Anti Ageing Moisturizing Soap
- Orange Scrub Soap
- Spanish Saffron Soap
- Fairness Softening Soap Bar
- Sandal Wood Purifying Bathing Soap
- Love Actually Soap
- Almond Scrub
- Rajasthan Royal Rose Soap
- Lacto Tan Clear Fairness Soap.
We constantly emphasize on the quality of our products to maintain the faith of our customer in us. We have well-equipped laboratories with new and advanced machines and technology that enable our quality control team to test and check every single product of ours. Our Quality Control department ensures that optimum standard is maintained in the following areas:-
- Raw material testing
- In-process control
- Sterilization of equipment and machines
- Validation of equipment
- Product testing.
We possess a state-of-the-art infrastructure, comprising of a strong team of qualified and experienced set of employees as well as ultra-modern production and processing machinery. Together these form the backbone of our corporate entity and help us deliver the best possible products to our customers, who deserve nothing less. However, it remains our constant endeavor to optimize the quality of our products, which is why we take appropriate measures and approach. These include regular training sessions for our employees and periodic lubrication of our machinery. As a result, we succeed in gaining a winning edge over the others engaged in the same business.
The company has done intense research in the natural beauty and cosmetic world with the help of efficient and experienced team members. After setting milestones in the production and marketing of essential oil-based beauty products, Facial Massage Cream and Natural Facial Massage Cream, our company has launched fruit-based beauty products for the first time in the country under the brand name of ''MAGIC''. It is highly recommended by practicing beauticians for enhancing the natural beauty without damaging your skin in the long run.
The company is targeting the huge potential of Franchisee Beauty Parlors and Franchisee Beauty Clinics throughout the country as an aiding channel of promoting Facial Massage Cream and Natural Facial Massage Cream. With the company's committed work force, the company has an initial target of opening over 100 such parlors and clinics. Such clinics would promote exclusive Nature's Essence products, and offer its clients with special beauty treatments.